Professional Communication Certificate Program

PCCP Instructors, left to right, top to bottom: Sonya Newlyn, Andrea Limas, Kayla Isenberg, Leezel Ramos, Jason Chafin, Bri McWhorter, Herbie Lee, Veronica Heiskell, Carla Freccero, Lindsay Hinck, Kendra Dority, Martha Stuit, Erich van Rijn, Andrea Seeger, John Raedeke

The Division of Graduate Studies offers graduate students a Professional Communication Certificate Program (GSPCCP or PCCP), consisting of a sequence of classes on how to communicate effectively in one’s academic discipline and profession, use technology tools to enhance communication, improve job prospects, and build a professional network. The program takes place every Friday of fall quarter, 1:00–4:30 p.m. Pacific Time.

Certification of completion of the GSPCCP will be provided by the Division of Graduate Studies. The UCSC Academic Senate Graduate Council has reviewed and approved the program, and completion of the program is recorded as an official credential on your transcript.

The cohort of 20 to 25 graduate students who take the professional communication series will leave each class having created or started designing the material that is the class focus. The last meeting will be an opportunity to give final presentations—spoken word presentations, with or without accompanying visuals, such as slides—from 3 to 6 minutes or present websites with blogs or portfolios. Presentations should be about student research or artistic endeavor at UCSC.

Registration
REGISTER HERE. You may also indicate your interest prior to knowing your fall schedule and be placed on an alternate list on the registration form.

Venue
Humanities 2/Social Sciences Building
Room 259

Attendance via Zoom for those:

  • attending UCSC classes 100% remotely/virtually
  • based at the Silicon Valley Campus or NASA Ames
  • conducting research beyond Santa Cruz

Instructors and Schedule for Fall 2021

Sonya Newlyn (profile)
Professional Development Coordinator
Division of Graduate Studies
Syllabus, Pre-Class Instructions, Goals, Networking
In this virtual meeting, we’ll meet and network with one another, review the syllabus and assignments to complete prior to the different classes, and discuss our goals and desired outcomes for the program.
September 24
1:00–4:30 p.m. PDT
Via Zoom (everyone)
Andrea Limas (profile)
Assistant Director of Marketing and Communications
Social Sciences Division
Communications and Marketing
University Relations

Kayla Isenberg (profile)
Senior Director of Digital Engagement
University Relations

Developing a Digital Reputation
Learn tips on how to distinguish yourself from the crowd and create a lasting impression in an evolving digital communications landscape.

Using Twitter Professionally
Learn how to promote your research and create a virtual community of Tweeple.

October 1
1:00–4:30 p.m. PDT
In person, Zoom for remote participants

Limas, Professional Reputation
1:00–2:30 p.m. Pacific Time

Isenberg, Twitter
3:00–4:30 p.m. Pacific Time

Leezel Ramos (profile)
Associate Director of Career Engagement
Career Success

Jason Chafin (profile)
Senior Web Developer
University Relations

Designing a Professional LinkedIn Profile and Using LinkedIn to Network and Job Search
Students will view an instructional video by former Career Center Career Coach Christina Hall prior to class. Class time will consist of Q&A and workshopping LinkedIn profiles, using LinkedIn tools.

Designing a Website, Using WordPress
Professional websites can boost your reputation and aid your networking and job search. Prior to October 8, if students don’t already have personal professional websites, they will create one. UCSC provides free access to WordPress (with several design templates) to faculty, postdoctoral scholars, and graduate students.

October 8
1:00–4:30 p.m. PDT
In person, Zoom for remote participants

Ramos, LinkedIn
1:00–2:30 p.m. Pacific Time

Chafin, Website Design, WordPress
3:00–4:30 p.m. Pacific Time

Bri McWhorter (profile)
Owner, Speaking Coach
Activate to Captivate
Public Speaking
Learn how to craft your talk, warm up, deal with nerves, and engage your audience.
October 15
1:00–4:30 p.m. PDT
In person, Zoom for remote participants
Sonya Newlyn (profile)
Professional Development Coordinator
Division of Graduate Studies
Slide Presentation Design
Students will review slide design principles and view an instructional video by Sonya prior to class. Also prior to class, students will create a talk about their graduate work of no more than 3 minutes and create no more than 3 slides to accompany the talk. Class meeting time will consist of practicing giving these presentations.
October 22
1:00–4:30 p.m. PDT
In person, Zoom for remote participants
Herbie Lee, Ph.D. (profile)
Vice Provost for Academic Affairs

Veronica Heiskell, Ph.D. (profile)
Associate Director of Experiential Learning and Student Employment
Career Success

Crafting the Contributions to Diversity Statement
Institutions of higher learning increasingly require faculty applicants to submit a statement of contributions to diversity. Learn what belongs in this statement and how to communicate it effectively.

Writing the Curriculum Vitae
Applications for academic positions require a CV, and some alternative-academic employers also require them. Even if certain your post-graduate career will be outside academia, having a CV in addition to a resume will help you realize your transferable skills.

October 29
1:00–4:30 p.m. PDT
In person, Zoom for remote participants

Lee, Contributions to Diversity
1:00–2:30 p.m. PDT

Heiskell, CV
3:00–4:30 p.m. PDT

Veronica Heiskell, Ph.D. (profile)
Associate Director of Experiential Learning and Student Employment
Career Success

Carla Freccero, Ph.D. (profile)
Professor and Chair, Literature

Lindsay Hinck, Ph.D. (profile)
Professor, MCD Biology

Kendra Dority, Ph.D.(profile)
Associate Director for Graduate Programs
Center for Innovations in Teaching and Learning

Resume and Cover Letter Writing for Alternative-Academic Jobs Q&A
Students will review the Career Success Application Materials and Process web section prior to the Q&A meeting. Volunteers may submit cover letters and resumes for review and feedback from Dr. Heiskell during the Q&A session as time permits.

Preparing the Research Statement
Students will review the information about the research statement on the Graduate Division website section about the academic job search and write and submit draft statements for faculty review prior to this meeting. Drs. Freccero and Hinck will go over feedback students received from faculty.

Preparing the Teaching Statement and the Teaching Portfolio
Gain tools and tips for effectively writing a teaching statement, a common document in faculty hiring and review processes and an opportunity to reflect on how your teaching supports student learning. We’ll also review how to select teaching portfolio materials that tell a compelling story of who you are as an educator.

November 5
1:00–4:30 p.m. PDT
In person, Zoom for remote participants

Heiskell, Resume and Cover Letter Q&A
1:00–1:50 p.m. PDT

Freccero and Hinck, Research Statement
2:00-2:50 p.m. PDT

Dority, Teaching Statement, Porfolio
3:00–4:30 p.m. PDT

Herbie Lee, Ph.D. (profile)
Vice Provost for Academic Affairs

Veronica Heiskell, Ph.D. (profile)
Associate Director of Experiential Learning and Student Employment
Career Success

Review, Feedback on Contributions to Diversity Statement
Dr. Lee will review and give feedback on students’ statements.

Interviewing and Negotiating Salary
Practice Mock Interviews and Salary Negotiations

November 12
1:00–4:30 p.m. PST
In person, Zoom for remote participants

Lee, Contributions to Diversity Review
1:00–2:30 p.m. PST

Heiskell, Practice Interviews, Salary Negotiations
3:00–4:30 p.m. PST

Martha Stuit (profile)
Scholarly Communication Librarian
University Library

Erich van Rijn (profile)
Director of Journals and Open Access
UC Office of Scholarly Communication
UC Press

Andrea Seeger (profile)
Director
VOCES Graduate Writing Center

Publishing in Academia
Learn how to publish scholarly work, from finding and evaluating a publisher to negotiating the publication contract and navigating copyright.

The Psychology of Writing
Learn about the VOCES Graduate Writing Center (for graduate students only) and how to overcome psychological barriers and start writing!

November 19
1:00–4:30 p.m. PST
In person, Zoom for remote participants

Stuit and van Rijn, Publishing
1:00–2:30 p.m. PST

Seeger, Writing
3:00–4:30 p.m. PST

John Raedeke (profile)
Video Producer, Director
ITS-Learning Technologies
Presenting to the Camera
A video about your graduate endeavor makes an excellent addition to a professional profile website and YouTube channel. Learn the basics of presenting to a camera and making your own videos. Students will practice giving their final presentations.
December 3
1:00–4:30 p.m. PST
In person, Zoom for remote participants
Sonya Newlyn (profile)
Professional Development Coordinator
Division of Graduate Studies
Final Presentations
Certificate Award Ceremony
December 10
1:00–4:30 p.m. PST
In person, Zoom for remote participants

Instructor Profiles

Jason ChafinJason Chafin graduated from UC Santa Cruz in 1993 with a bachelor’s in environmental studies. He earned his master of environmental studies from The Evergreen State College in Olympia, WA, and spent over a decade as an environmental planner. He switched gears in 2010 and became a web developer, working primarily with WordPress. He’s been with University Relations as the senior web developer in the Communications and Marketing Department since 2017.

Kendra DorityKendra Dority has been an engaged member of the teaching and learning community at UC Santa Cruz since 2009, serving as a teaching fellow and teaching assistant in the Literature Department and as a lecturer at Porter College before joining the Center for Innovations in Teaching and Learning (CITL) in 2017. With CITL, she develops programs that build communities of practice, support equity-minded teaching, and promote active learning, and she leads CITL’s professional development opportunities for graduate students. She received her doctorate in literature from UCSC.

Carla FrecceroCarla Freccero is a distinguished professor of literature and history of consciousness at UC Santa Cruz, where she has taught since 1991. She has served as a graduate director for two departments, a chair for three, and interim and associate dean for the Humanities Division. A Renaissance scholar, she is the author of several books and many articles on early modern culture, U.S. popular culture, feminist and queer theories, and animal studies.

Veronica HeiskellVeronica Heiskell has worked for over eleven years in diversity and career centers in a variety of higher education institutions and currently serves as associate director of experiential learning at Career Success. Her goal is to remove as many barriers as possible for all students to pursue meaningful experiential learning opportunities. She completed her bachelor’s degree in psychology with a minor in LGBT studies at UCLA, her master’s degree in counseling and guidance in higher education at Cal Poly San Luis Obispo, and her doctoral degree in higher education administration at UT Austin. Her dissertation research focused on sense of belonging for exploratory students.

Lindsay HinckLindsay Hinck is a professor of Molecular, Cell, and Developmental Biology at UC Santa Cruz, where she has taught since 1998. She is director of the Institute for the Biology of Stem Cells (IBSC) and co-principal investigator on the National Institutes of Health (NIH)-funded UCSC-CSUMB Institutional Research and Academic Career Development Award (IRACDA). The IRACDA provides fellowships to postdoctoral scholars and supports their research and pedagogical training. Dr. Hinck is also co-PI on the UC-sponsored Hispanic-Serving Institutions Doctoral Diversity Initiative (UC-HSI-DDI). This initiative supports graduate student outreach and training. She is also currently associate dean of academic planning for the Physical and Biological Sciences Division. Dr. Hinck’s lab studies breast development and cancer with a current focus on lactation insufficiency, a world-wide public health concern.

Kayla IsenbergKayla Isenberg is senior director of digital engagement for UC Santa Cruz, where she runs the main campus social media properties and advises on divisional and other social media accounts across campus. She has 15 years of experience in digital marketing and social media and has worked for a variety of organizations from startups to Fortune 500 companies. In 2012, she was listed on the Forbes 40 under 40 list for her work at Warner Bros. Records. For her work in higher education in digital marketing and social media she has won multiple CASE awards.

Herbie LeeHerbie Lee, professor of statistics in the Jack Baskin School of Engineering, assumed the position of vice provost for academic affairs (VPAA) at UCSC on July 1, 2011, after holding the position on an interim basis from September 2010 through June 2011. As VPAA, Lee provides administrative leadership in key academic areas, including program development and review, resource allocation, leadership development, accreditation, administrative processes, and faculty policy and also oversees the UCSC Arboretum. For much of this time, Lee has also served as the campus’s chief diversity officer for faculty—helping promote diversity, equity, and inclusion at UCSC.

Andrea LimasAndrea Limas is the assistant director of marketing communications for the Division of Social Sciences at UC Santa Cruz. She has over 10 years of digital marketing and communications experience. Andrea has worked with a variety of industries from tech startups to higher education institutions to develop and amplify their brand presence. She received bachelor’s degrees in literature and politics from UC Santa Cruz.

Bri McWhorterBri McWhorter is the founder and CEO of Activate to Captivate, where she teaches communication techniques from an actor’s point of view. She specializes in public speaking, scientific communications, interview skills, and interpersonal communications. She has taught workshops at Fortune 500 companies, privately coached CEOs at nonprofits, and led certificate programs at top universities. She is the creator of W.A.V.E.®, a program where she teaches speakers how to overcome nerves, use body language, and rely on their voice to tell an engaging story. She has coached speakers for academic symposiums at various institutions, including UC Office of the President, UC Irvine, and UC Santa Barbara. She has a Master of Fine Arts in Acting from UC Irvine and a bachelor’s degree in theater and performance studies from UC Berkeley.

Sonya NewlynSonya Newlyn provides professional development programming for graduate students and postdoctoral scholars for the Graduate Division. In addition to the Professional Communication Certificate Program, she organizes the Graduate Student Leadership Certificate Program and schedules individual professional development events available to all graduate students and postdoctoral scholars. She also organizes the annual Grad Slam, Graduate Research Symposium, and Distinguished Graduate Student Alumni Award Ceremony. She received her master’s degree in English literature from the University of North Carolina at Chapel Hill and her bachelor’s degree in English literature from Emory University, where she also minored in anthropology.

John RaedekeJohn Raedeke studied video production and photography in Oregon. After working at a local camera shop and a photography studio, he opened his own photography business, Positive Negatives, specializing in weddings, portraits, and black-and-white printing. Also in Oregon, he worked at Rogue Community College, where he ran video productions before taking on the management of the college’s distance education video conferencing system and teaching beginning photography, all while continuing to provide video productions upon special request. Since 2011, he has been a video producer at UC Santa Cruz, where he plans, video records, edits, and delivers videos from individual Grad Slam preliminary-round entries to major university events.

Leezel RamosWith over a decade in higher education and community organizing, Leezel Ramos has pioneered programs at the intersection of culture, career, and community. She currently serves as the associate director of career engagement in Career Success, where she empowers her team to deliver identity-conscious programs and career coaching. Over her career, she has led initiatives that increased the capacity of employers to promote diversity, equity, and inclusion when engaging with university talent. Leezel has previously worked in career development or social justice education at Duke University, University of Washington, UC San Diego, and the University of Illinois at Urbana-Champaign. She has also worked pro bono for the National Federation of Filipino American Associations, the largest affiliate organization of the almost 4 million Filipino Americans in the U.S. She established and led the federation’s most successful initiative to develop culturally responsive leaders who promote civic engagement and advocacy. She earned her bachelor’s degree in communication studies from California State University-Fullerton and a Master of Education in student development administration from Seattle University, where she received the prestigious Hunthausen Award, recognizing her for “living as a person with and for others, scholar and leader for a just and humane world.”

Andrea SeegerAndrea Seeger received a bachelor’s degree in literature from UC Santa Cruz, master’s in English literature from the University of Colorado (CU) Boulder, and an all but dissertation in English from UC Berkeley. Andrea has been teaching literature, writing, and social justice for nearly 20 years. She has taught writing and rhetoric in the Program for Writing and Rhetoric at CU Boulder and literature at UC Berkeley. She currently teaches social justice at UCSC’s Oakes College and writing through UCSC’s Writing Program. She is also a lecturer at Cabrillo College, where she teaches English. Andrea is the director of the Writing Center and of its pilot program, the VOCES Graduate Student Writing Center, one of the Hispanic-Serving Institution (HSI) Initiatives of the Graduating and Advancing New American Scholars (GANAS) Graduate Pathways program (Activity 6). Andrea is deeply committed to student-centered learning and equitable access to a quality education. Andrea’s scholarship focuses on the intersections of racial and gender formation in 20th-century American literature, and her work is deeply invested in social justice.

martha-stuit-240x240.jpgAs scholarly communication librarian at the UCSC Library, Martha Stuit supports faculty, students, and staff with publishing, open access, and copyright questions, including for dissertations. She also serves as the library’s liaison to the Division of Graduate Studies and graduate students. Martha earned a bachelor’s degree in English and creative writing with a minor in environment and a Master of Science in Information from the University of Michigan. Prior to becoming a librarian, she was a journalist.

Erich van RijnErich van Rijn is director of journals and open access at the University of California Press where he oversees the press’s journals publishing program and open access efforts across the press’s books and journals portfolios. Erich has been with UC Press since 1997 and has held positions in marketing, sales, operations, and information technology. Prior to joining the press he held positions in marketing at Oxford University Press and HarperCollins Publishers.